Subcategorieën van business & communicatie

Nieuw

Around the world in 80 brands

Anouk Pappers

Ebook
2013
Engels

We started a storytelling expedition around the world, meeting 'people with a vision' and 'brands with a purpose'. We write their stories in a narrative context to facilitate word-of-mouth. We believe that stories can change attitudes, behaviours and... Lees meer

Tip!

The recommender revolution

Jan van den Bergh

Ebook
2013
Engels

Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can... Lees meer