image of Rebranding Europe

Rebranding Europe

Door Stavros Papagianneas
Engels | Paperback | 2017  

Voor 22:00 besteld, morgen in huis

€ 30,95

Samenvatting

Why does EU communication fail and how can we make it succeed? The EU is dealing with many complex issues such as the European identity crisis, multilingualism, Brexit, myths, populism, and is often perceived negatively as a result. Rebranding Europe illustrates how the EU can improve its image and convey its added value for the daily lives of its citizens. It gives original and logical answers to communication questions.

Key stakeholders in European communications, interviewed by the author, provide different perspectives on the topic. This book is designed both for professionals and anyone who wants to acquire useful insight in the most significant roles of EU and public communication, but also in rebranding Europe at the most critical moment of its existence.

Productspecificaties

Auteur(s)
Stavros Papagianneas
Taal
Engels
Categorie
NUR Code
814
Uitgavejaar
2017
Afmetingen
240x170x13 mm
Gewicht
378 gram
ISBN10
9057186209
ISBN13
9789057186202