In ‘Sales From Your heart’, Richard van Kray gives you the tools and framework with which to establish a truly meaningful connection with your customer, without losing sight of yourself. Offering customer-oriented advice, putting the customer first, or mapping out your process as a customer journey: these methods give your customer the feeling it’s all about them. But is it leading you to lose touch with your own ambitions, or is it all a hollow cliché hiding your real motive: profit? Your goal and your customer’s best interests are often diametrically opposed. Time for a new norm – time for Sales from Your Heart!