An enthusiastic Dutch entrepreneur presents an inspiring but critical view of a world in which raw materials are unnecessarily lost due to prosperity and unfamiliarity with waste. This publication describes the practical side of a circular economy and is therefore also suitable for companies, organisations, educational and government institutions. BAS LUITING is a circular entrepreneur through and through. He is one of the trailblazers at Strijp-S (newly developed former Philips factory area in Eindhoven -The Netherlands) and owner of NEXT CIRCLE. His company focuses in a practical way on devising innovative solutions for circular issues. Bas Luiting's working location, Plug-In-City, won the award for 'Best cir cular work location of the Netherlands' in 2017. He is one of the ambassadors of CSR-Netherlands.