2020 has turned out to be a pivotal year due to the Covid-19 virus. Many businesses are confronted with a drop in demand and increasing debts. The current business model does not suffice anymore, and there is a growing uncertainty about the future. A huge financial pressure is building up in a record pace. It is Business Unsual. Especially in times where your business may turn into a burning platform, it is necessary to keep a cool head and analyse your options thoroughly, take informed decisions and to exude confidence. Only in those circumstances can businesses with a right to exist secure a healthy future. Business Unusal helps entrepreneurs, management boards, advisors and other stakeholders with practical advice on how to take the lead in crisis situations.